With AWS, media organizations can measurably benefit from a relevant workflow that brings agility, flexibility, intelligence on a global scale.

Media workflow across the media value chain is undergoing steady directional changes. Traditional media model, for example, sees huge challenges to produce and repurpose content because the number of sources to gather content was primarily limited within commercial and institutional production studios.

Comes emerging media model and with it, an extended list of rapidly-evolving sources, including individual content producers, authors, citizen journalists, social media content creators and more, most of them enabled by digital media.

A rapidly evolving technological landscape, availability of new distribution channels, media diversification, and changing viewing priorities are not just redefining content sourcing. We see redefined engagement practices are transforming all aspects of media workflow, including content storage, processing, platforms, production, and distribution

Issues from Traditional Media Workflows

The linear production system has been usually slow as most of the departments heavily rely on each other for the completion of desired activities. The production stages are siloed, marked with isolated technology platforms, and thus require constant content ingestion in each production phase. Dependability on physical videotapes meant the extra burden of power, space, and maintenance for storing archived and stock content. This leaves little room for complicated Content Distribution and Management workflows ending up with time, money and effort-costing outcomes.


The type of content to be produced hugely influences the processing aspect of the media industry. With the format and context of digital content continue to evolve and grow – addressing device, screen, and viewing priorities of consumers – they require standalone processing capacity and efforts.


The need for comprehensive content management software that touches the complete media production and distribution lifecycle makes media companies go for custom-built solutions or adopt dissimilar software into the process – making the workflow prone to redundancies


With huge demand to go for digital and redefined consumer preferences, traditional media companies sometimes make the hurried transition – without making a truly scalable model for operability. Staffs suffer from the lack of understanding of new practices, absence of allocating decision rights make security best practices confusing

Do you feel your Media workflow is complicated? If yes, Call us

Creating new possibilities of growth with Digital workflows with AWS CDN

The emerging models of media workflow transform each aspect of media; thereby helping entertainment companies achieve increased flexibility, improved system adaptability, embrace smart distribution system and benefit from industry-wide innovation and collaboration. Digital workflow – when it replaces traditional ones – improves customer service, and quality minimizes support efforts, reduces operational costs, and increases IT security and reliability.

Having a modern efficient workflow makes your practice flexible, productive and profitable.  But the emergence of digital technologies does not necessarily mean a modern workflow will always win, traditional media companies are facing a range of transition challenges while making the switch.

The Road map to a practical media workflow

Efforts Expected Results
Content-specific platforms with the development of a common technology architecture Simplification, Accelerated productivity and goal-achievement
Streamlined operational system across traditional and new media platforms Quick time to market products, reduced operational expenditure
Clear organizational goals Quick and clear decision making, organization-wide productivity outcomes
A common, unified technological architecture that covers the media value chain Time-saving, reduced IT costs

The workflow need not necessarily begin or ends with it, it requires continued innovation, and adaptability with changing technologies and priorities of content in relation to the media house that seeks to transit from the traditional model and thrive in a matured workflow. Many new measures need to be integrated with changing demands and make the workflow aptly aligned with the organizational objective.

AWS cloudFront- Perfect the Media Experience to your customers

With AWS, media organizations can measurably benefit from a relevant workflow that brings agility, flexibility, intelligence on a global scale. Such a timely solution simplify operational barriers and helps a company develop into a matured entity, addressing the evolving demands of smart viewers

Moving studio to the cloud reduces maintenance, capacity, and geographic barriers; makes work stations seamlessly connected and collaborated, solve storage and asset sharing obstacles, moves content data lakes to Serverless architecture, makes content accessibility seamless – without screen and device boundaries.

Media companies are seeking new ways to innovate for addressing evolving demands. Modernizing workflow is a great way to achieve the desired outcome, but as discussed; careful analysis, rightful execution and excellent partnership with a technology service provider mean everything.

Minfy - AWS Media Partner

Minify is Transforming IT With Cloud Orchestration. Over the years, we have redefined how companies look at their operation using true transformative practices. With an aim to join collaborative engagement practice, improve the quality of value we stand for and to extend our learning initiatives.

Author: Shankar TR CPO

Shankar leads the people function at Minfy, he is an HR thought Leader turned Business Leader with expertise in managing different portfolios in HR as Recruitment Head, Business Partner & Change Leader with IT services & Product companies, In the 15 years spent in IT industry, Shankar has played various leadership as well as operational roles across People Practice, HR Analytics, and Workforce Management & IT Staffing.