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Build the next generation of interactive gaming and media — on AWS.

Two days of guided enablement, two days of hands-on building with Amazon Bedrock, Amazon Nova, Kiro, and Amazon Personalize. Bring an idea. Leave with a working prototype, a reference architecture, and a direct line to the AWS team.

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Build. Learn. Compete. Innovate with AWS-powered AI.

Competition in gaming and media is no longer about who has more content — it is about who can generate, personalize, and scale content faster. AWS PlayForge gives your team a focused environment to test that thesis on AWS, with experts in the room.

What this hackathon is built to do?

  • Move a real use case from idea to working prototype in 48 hours of in-person build time.
  • Get hands-on with the AWS services purpose-built for interactive entertainment: Amazon Bedrock, Amazon Nova foundation models, Kiro, the Amazon Quick services suite, AWS Elemental Inference, and Amazon Personalize.
  • Pressure-test scaling, latency, personalization, and live-ops patterns with AWS solutions architects and Minfy engineers alongside you.
  • Leave with a reference architecture, a demo, and a follow-up plan — not just slides.

What you walk away with?

  • A working POC built on AWS services
  • A reference architecture diagram you can reuse internally
  • A short demo video of your prototype
  • Direct introductions to AWS specialists for gaming and media
  • Eligibility for hackathon prizes and a post-event customer story
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AWS PlayForge is built for product and engineering teams shipping interactive experiences. The room is intentionally mixed — roughly 70% developers, 20% architects, 10% senior leadership — so your team can build, design, and decide in the same place.

Primary audiences

  • Engineering leads from gaming studios: Game mechanics, live ops, multiplayer experiences, AI-generated content, player engagement. ‍
  • Casual and mobile game developers: Rapid prototyping, AI-driven quests, scalable backends, personalization.
  • Social and multiplayer game platforms: Real-time engagement, community features, anti-abuse, matchmaking signals.
  • Media and storytelling platforms: Interactive content, AI-assisted production, audience retention, discovery.
  • Audio storytelling apps: Branching narratives, AI voice generation, choose-your-own-adventure audio.
  • Interactive media platforms: Watch-and-play overlays, second-screen experiences, fan-driven content.
  • Streaming and creator platforms: Creator tools, interactive overlays, recommendations, rewards, real-time engagement.

Ideal team composition

  • Teams of 3 to 5 from the same company.
  • Mix of one product or business stakeholder, one architect or tech lead, and two to three engineers.
  • Open to bringing one use case per team — the sharper, the better.

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Hackathon Themes

Pick the theme closest to your roadmap. Each theme maps to concrete AWS services and is broad enough for studios, streaming platforms, audio apps, and creator tools to build against.

Theme 1 — Interactive storytelling

  • Audio stories where player choices influence the narrative.
  • Branching storylines powered by AI.
  • Choose-your-own-adventure audio experiences.

Theme 2 — Gamification of media platforms

  • Game mechanics for content discovery.
  • Reward systems for listening or viewing engagement.
  • Leaderboards for fan communities.

Theme 3 — AI-driven content personalization

  • Dynamic story arcs based on user behavior.
  • AI voice generation for interactive characters.
  • Personalized game quests tied to media content.

Theme 4 — Social and community experiences

  • Multiplayer storytelling experiences.
  • Watch and listen parties with interactive overlays.
  • Fan-driven content events.

Theme 5 — Live ops and engagement

  • Dynamic events triggered by player or listener behavior.
  • Real-time engagement dashboards.
  • AI-generated episodic content.

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AWS Services in Spotlight

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Agenda Snapshot

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What makes this different?

  • Customer hackathon, not a generic dev event. The room is curated for strategic gaming and media customers.
  • Cross-industry by design. Game studios sit next to streaming, audio, and creator platforms — that is where most of the interesting use cases live.
  • Built for outputs, not optics. Every team leaves with a working demo, a reference architecture, and a follow-up path.
  • AWS + Minfy in the room. AWS specialists for service depth; Minfy engineers for delivery, scale, and India-context implementation.

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FAQ's
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When and where is AWS PlayForge happening?
Monday, July 06, 2026‍. The in-person hackathon is at the Amazon Development Center, Aquila in Bengaluru. The two days of enablement before it are virtual. Final dates are confirmed after registration.
What does it cost to participate?
There is no participation fee for selected customer teams. Teams cover their own travel and accommodation.
Who can nominate a team?
Engineering leads, architects, developers, and product or business owners from gaming studios, mobile and multiplayer game platforms, media and storytelling platforms, audio apps, interactive media platforms, and streaming or creator platforms.
How big should a team be?
Three to five people from the same company. Mix of one product or business stakeholder, one architect, and two to three engineers works best.
Do I need to know AWS already?
Helpful, not required. The two-day virtual enablement covers Amazon Bedrock, Amazon Nova, Kiro, Amazon Personalize, AWS Elemental Inference, and the Amazon Quick services suite at the depth you will need on build days.
Will my use case be confidential?
Yes. AWS and Minfy treat your use case, code, and data as confidential. Anything written up afterward goes through your approval first.
What do winning teams get?
Recognition during the closing ceremony, hackathon prizes, and a customer story collaboration with AWS and Minfy (subject to your approval).
Can senior leaders attend without coding?
Yes. The persona mix is intentionally about 70% developers, 20% architects, and 10% senior leadership. Leaders join orientation, judging, and the closing showcase.
How are nominations evaluated?
On the clarity of the use case, fit with the five themes, and the team you bring. Sharper use cases get prioritized.
Who can I contact with questions?
Use the registration form's 'Other' option or write to the AWS PlayForge team via the contact link in the footer.
Register Today!
Register Today!