Blog | Minfy Supports Digital Transformation for BookMyShow

Minfy Supports Digital Transformation for BookMyShow

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Big Tree Entertainment which owns and operate India’s most loved entertainment platform BookMyShow, is one of the oldest and most experienced organisations in the entertainment ecosystem, having been around for over two decades. They strive to enable entities along the entire value chain of the entertainment ecosystem through @BookMyShow’s seamless delivery of outstanding user experience for consumers, organisers and partners.

Being India’s largest entertainment platform offering not just tickets for movies, plays, concerts, stand-up comedy and sporting events but also complete execution of live experiences, BookMyShow has contributed immensely to not just the Indian but also global Entertainment ecosystem. They have paved the way for other entertainment service providers by being the first to digitize their offerings through an online ticketing service platform which was how BookMyShow first began. The platform also provides full stack and end-to-end management services for all forms of movies and live events including hospitality, on-ground execution, ingress management & marketing outreach for both partners and consumers to experience the best-in-class entertainment be it out-of-home as it was traditionally or virtual, with offerings delivered safely to consumers’ homes via a virtual streaming experience, thereby covering the entertainment landscape in its entirety.

BookMyShow sells more that 200 million tickets on an annual run rate, which is the largest volume for an online entertainment platform in India. They also approximately get over 200 million monthly customer visits and 5 billion monthly page views on an average. This is a testament to their ability to innovate, respond, be sensitive & agile to changes in Adam Smith’s Invisible Hand, and proactively engage with the future. Thus, BookMyShow has done what many organisations fail to do, that is, to consistently stay relevant in their business space.

Here are 2 record-breaking metrics to acknowledge:

• January 2020 created history with the highest number of tickets ever sold at 23 million, for the first time on the platform
• BMS sold 2.1 million movie tickets for a single day on January 12, 2020, the highest ever sold in one day along with 7 consecutive days of 1 million tickets sold each day from January 10th until January 16th, 2020

Pattern of Typical Consumer Usage Traffic Surge Pre-Pandemic: 

• Weekends have more traffic for ticket bookings as opposed to weekdays.
• New blockbusters releases spawn traffic surges, which typically happen every couple of weeks to sometimes months during regular release periods. 
• Extremely high demand live entertainment events like music concerts, comedy stand-ups, theatrical performances, etc usually occur a few times a year. 

As the pandemic hit and a nation-wide lockdown was imposed, BookMyShow was quick to sense the shift in tide and change tack to alter their service portfolio that had catered to out-of-home entertainment for the longest time to enable consumers to find virtual entertainment offerings on their favourite platform. This meant the company’s technology infrastructure was to urgently adapt, accommodate and respond to the ambiguity of the on-going environment. BookMyShow saw a window of opportunity to implement & accelerate their digital transformation in the pandemic. BookMyShow’s many agile transformations through the years to stay strong, resilient and relevant in the face of multiple external downturns has been largely due to a robust technology and product platform built adeptly over several years. 

With the pandemic presenting the opportunity to shift to a smoother digital infrastructure, BookMyShow was looking to further improve their system & process level efficiencies, reduce operational costs significantly, while continuing to remain agile & nimble. This would aid their journey towards being further future-ready while having robust practices & resilient operations all achieved during a period of reduced customer activity.

Thus, adopting the Cloud-based system posed many benefits that would accrue to BookMyShow. A cloud environment enabled BookMyShow to focus its energies & resources on building offerings that provide the ultimate seamless experience for customers. Secondly, the ability to leverage AWS Cloud Services like Machine Learning, Artificial Intelligence, Big Data Analytics, etc, would help accelerate innovation for both core and emerging offerings. Further, the adoption of new technologies helps BookMyShow attract & retain critical talent across functions within the organisation while aiding decision making far more cost effective in the long run, with little need for capital expenditure to buy & maintain infrastructure and elastic operational expenditure thanks to the Pay-as-you-go Model (likening it to a Light Switch).

The entire Cloud Migration Process consist of two phases:

• Phase 1: Rehost – Lift & Shift BMS Site & Services to AWS Cloud (Completed)
• Phase 2: Refactor – Optimize & Adopt Cloud Native Technologies (On-Going)

BookMyShow has always prided itself on rapid time-to-market, a major prerequisite to being a successful organization in the entertainment business space. Therefore, the @minfyteam leveraged infrastructure as a code (IaaC), which served purposefully due to its ability to turn complex systems and environments into a few lines of code, deploying them at a click of a button.

Perhaps a major point of interest is how BookMyShow decided to leverage Gravtion2 for production workloads. It gave us a significant opportunity to improve the price-performance profile of some of the major database workloads that we currently run-on Amazon EC2. We scheduled the start and stop to run in the business hours, and calculated cost projections monthly to realize the savings achieved during the migration period. Therefore, having benchmarked the new Graviton2-based R6g and C6g instances, we have potentially lowered costs by 30% compared to similar workloads on other instances. We take this as a major lesson learned during this transformation journey. 

It has been a remarkable journey for all stakeholders involved —BookMyShow, AWS & Minfy. We would like to thank the leadership from BookMyShow including Parikshit Dar, Mahesh Vandi Chalil, Ashish Gite and the AWS team, Naren Kachroo, Yogesh Lele, Kaushal Sarasia, Renu Menon, Saurabh Shankar for supporting us throughout this journey and making this transformation possible through their technical leadership.

Thanks & Congratulations to the Minfy Team for working relentlessly in the face of challenges, extending their support at any point necessary, and making this transformation seamless. Manish Jain, Shankar TR, V.Satish Kumar, Anant Joshi, Dharshan MR, Sekhar Unnam, Murali K, A Bharath, Ramit S. 

Blog | Minfy’s Cloud Centre of Excellence

Reaching Another Milestone with the Cloud Centre of Excellence

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Minfy is a knowledge-driven organization, adopting a bionic approach to enable a symbiotic relationship between humans and deep tech. We help enterprises accelerate Digital Transformation, Cloud Adoption, and Innovation. Minfy has built synergies with Leading Public Cloud Service Providers (AWS, Azure, GCP), to serve clients across Asia, Europe and USA. Their cloud expertise extends into multiple industries including BFSI, Education, Manufacturing, Healthcare and Public Sector. Minfy with over 220 employees globally, has a credible track record having executed 450+ migrations, resolved 100s of monthly SMBs, 20+ wins in the Public Sector and are consistently growing with a CAGR of ~ 100% YOY, since inception in 2016. 

Keeping in line with our remote-first approach, Minfy is proud to announce the launch of the Cloud Centre of Excellence in Hubli, Karnataka, with a vision to add 100+ certified cloud experts to our existing 220+ employees as we move closer to becoming fully operational. This marks a major milestone in Minfy’s Bionic journey. It is clear that Minfy’s best practices revolve around customer-centricity. Thus, the Cloud Centre of Excellence aims to ensure agility & 24x7 operational resilience for our customers globally, particularly in the current environment of the pandemic. Additionally, our presence in Hubli would mean that we would cater to more organizations within the region itself. 

One of Minfy’s key cultural values is predicated on harnessing talent, which finds its expression in Hubli. Our goal is to recruit, train, and groom exceptional talent, building capabilities for future leaders. Having designed an enriching & well-structured training program, we intend to accelerate learning & development, as well as enable cloud certifications at pace. Additionally, this serves as an opportunity for experienced professionals that have emigrated to other cities like Bengaluru & Hyderabad to work closer to home. Our top priority for Minfinites in Hubli is to create a satisfying work environment that is meaningful & rewarding. Our talent will find an abundance of opportunities to work on a variety of projects, that cater to our diverse list of clients based in India and internationally. 

We appreciate our trusted partners for supporting us in leveraging highly capable talent in and around Hubli. Our partners include AWS Academy and multiple locally established educational institutions that are doing an exemplary job of preparing the youth for the future. Our search to establish the Cloud Centre of Excellence led us to Hubli. We are committed to investing and expanding our operations, whilst bridging the skills gap by creating knowledge jobs as we see great potential in the environment. Hubli is an education centre in Karnataka, particularly for engineering institutions. Additionally, the Government has invested in the I.T. landscape & infrastructure of Hubli, bringing in other large tech organizations. Along with having a close proximity to metropolitans like Bengaluru, Hyderabad & Mumbai, Hubli headquarters the South Western Railway Zone & is known for the ‘golden quadrilateral’ of highway networks. We are extremely excited to have set up operations in the region. Our goal is to make the Cloud Centre of Excellence a World Class Delivery Centre that caters to Minfy’s customers and its people with great efficacy.

“We will continue to invest and expand our operations in Hubli in an attempt to broaden the I.T. landscape, giving rise to the creation of knowledge job opportunities for local talent” – Ashok Kumar Jain (MD, Minfy)” 

“We developed a great partnership with Minfy. Our Students are eager to leverage this immense opportunity to learn & gain mastery of new technology. We appreciate Minfy’s dedication & creative approach to building our institute’s talent in the corporate world. We are extremely glad to collaborate with Minfy and hope our successful partnership continues for years to come!”

Blog | Minfy’s Best Practices | COVID-19 Pandemic

Minfy in the COVID-19 Pandemic

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Mckinsey & Co’s report on How COVID-19 has pushed companies over the technology tipping point—and transformed business forever suggests, global digital adoption has accelerated by 7 years on average.1 It is clear that the COVID-19 Pandemic has had a massive influence on the adoption of technology, as organizations increasingly recognize the potential of leveraging technology – in automation, AI & ML, Cloud Computing, IOT etc– to make operations resilient, frugal, scalable & precise.

That’s where Minfy comes in. Using our Bionic Approach (to know more click here), we help enterprises accelerate Digital Transformation, Cloud Adoption, and Innovation — with transformative services around Cloud Consulting, Migration Legacy Modernizations, Applications, DB Modernization, and Cloud-Native Application Development. Minfy has built synergies with Leading Public Cloud Service Providers (AWS, Azure, GCP), to serve clients across Asia, Europe and USA. Our cloud expertise extends into multiple industries including BFSI, Education, Manufacturing, Healthcare and Public Sector. Minfy has a credible track record with 20+ wins in the Public Sector, executed 450+ migrations, resolved 100s of SMBs and are consistently growing with a CAGR of ~ 100% YOY, since inception in 2016.


Covid Context:

In a Volatile, Uncertain, Complex, and Ambiguous world, where pandemics hit, behavioral norms are changing and cost optimization becomes more central to business operations, reliance on cloud computing is rapidly increasing. Cloud Computing has ushered in new waves of disruptive technology that has become increasingly important to the proliferation of industry 4.0 standards.

As Organizations across the world grapple with the new norms of working & resource scarcity, Minfy re-directs it’s focus into creating a pandemic friendly work environment for it’s employees, demonstrating leadership in critical situations, all the whilst making no compromises on delivery. Minfy has its own insight in balancing organizational needs and customer expectations effectively.


Best Practices Utilized for Employees:

For those employees that unfortunately tested positive, Minfy introduced COVID Wellness Leaves, with the assurance that they had complete job security. With this one could avail up to 10 leave days irrespective of the severity of infection, to completely recover and come back recharged. Additionally, special leaves could be availed in case of infection in the family, enabling employees to take time out to care for their loved ones.

Researchers estimate that feeling Anxiety is normal in situations such as critical care admission, unexpected death, secondary stresses, and social isolation before and after COVID-19. These feelings intensify as employees begin to experience lockdown rut. We understood the need for an active orientation to work & life in general. Therefore, we enabled virtual support systems, promoted social interactions through virtual sessions and organized a variety of Wellness Classes in conjunction with Ethika Work Life. Healthier life choices have a positive influence on increasing productivity and decreasing absenteeism.

Minfy recognizes that Work From Home can often become like Living At Office. But, one often has to run an errand for the house, or entertain their growing children, or give themselves time to recuperate from the brutal numbers & stories spread via social media networks. Therefore, managers adopted a flexible approach when dealing with their respective teams, to help those employees adjust to the new routine of life. We recognize the sentiment when Arthur Miller’s Character Willy Loman says, “You can't eat the orange, and throw the peel away—a man is not a piece of fruit!", And actively strive to enrich our employees with great experiences & growth opportunities, restoring the balance between the employer-employee relationship.


Best Practices Inculcated by the Leadership Team:

The Leadership in the organization adopted a remote-first approach. Our employees were given a variety of necessary resources, including laptops, access to new remote-work enablement software and modes of working were utilized so that their engagement was more productive. Given the nature of work in the industry, challenges may arise at any time. Therefore, Minfy leaders made certain their 24 x 7 availability for team guidance and response to escalations, ensuring that direction was communicated frequently. Additionally, leaders enabled organizational agility by mobilizing Lean Teams. This enabled quicker response time, agility in decision-making, and greater employee engagement & morale from increased empowerment.

Despite adverse circumstances, Minfy did not compromise on its plans to expand. Minfy successfully launched a Delivery Centre in Hubli, and looked to hire aggressively post the 1st Lockdown in India. Customer obsessed, and recognizing rising demand, Minfy always looks to cater to its clients more effectively, reducing time related efficiencies, increasing up time, and outperforming their SLA expectations.

The pandemic only bolstered Minfy’s inherent belief in the value Customer-First. Recognizing the need to cater to customers more effectively, Minfy’s Leadership restructured the organization to include a new role -- Head of Customer Success, looking to directly to improve customer engagements & success.


Best Practices that Ensure Customer Success:

Minfy’s customer centric approach helps drive customer impact through customer trust and ‘get stuff done attitude’. We imbibe intellectual curiosity & structured thinking as important facets when dealing with problems, and often act as the conscience of our customers, to enable correct decision-making & organizational agility.

Empathetically understanding financial & other resources related constraints that organizations might face in the pandemic, we sought to extend customer credit durations, hoping that we could help reduce resource-related burdens for our customers. Additionally, our frugal approach towards customer I.T. Infrastructure, is and always has been a top priority. Optimizing costs in our customers infrastructural requirements without compromising on the quality of systems & processes.

Migrating to the Cloud during volatile times can be particularly challenging, so we ensured to adopt a remote-first strategy when dealing with our client's difficulties. We offered 24x7 support during the migration process, and continued to support the client even after having successfully migrated their workloads to the cloud. In the process we made sure there were no compromises on delivery, with respect to, processes, performance & support. As a result, with great pride Minfy can say, ‘we’ve lost Zero customers due to performance-related issues.’


Helping Our Customers in the Pandemic:

BookMyShow India’s biggest online ticketing platform for movies, plays, concerts, and sporting events, is known for its hyper-efficiency. Therefore, we sought to use continuous improvement frameworks to automate essential processes. Our migration team leveraged infrastructure as a code (IaaC), which served purposefully by turning complex systems and environments into a few lines of code, deploying them at a click of a button. This in conjunction with Minfy’s key value drivers ensured agility & cost optimization, so that we could progress their migration journey seamlessly, making our execution successful within the stipulated timeline & budget.

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