Swayam Cloud
MIP — Media Intelligence Platform
AI runs through every layer of MIP. It unifies every content type — broadcast, OTT, advertising, news and music — into a single video-intelligence and content-understanding layer, with multi-modal, agentic AI that ingests, tags, analyses, proves — and acts. Cloud-native and deployed in your VPC or fully managed, MIP moves media operations from manual logging and fragmented tools to a workforce of AI agents that run content operations at scale.
Media operations are rich in content, starved of intelligence
Broadcasters and content owners generate more hours, channels and catalogue than ever — but the intelligence locked inside that content is still pulled out by hand. Manual logging, fragmented data and reactive compliance slow everything down and leave money on the table. MIP is built to close every one of these gaps with AI.
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The shift for media leaders: the question is no longer "can we store and stream it?" It is "can every asset instantly tell us what's inside, prove it, and help us monetise it?" MIP is agentic by design — its AI agents analyse, prove and act, not just store.
Six capability areas that deliver value first
MIP delivers value through six capability areas — each independently deployable, so you can start where the ROI is highest and expand across the estate. From live compliance to catalogue monetisation, every module is media-native.
Outcomes MIP delivers
Measurable business results media operators can plan against — from day-to-day efficiency to new revenue and audit-ready assurance.
One platform, not a shortlist of point tools
Media teams usually assemble intelligence from separate, single-purpose vendors — a different tool for each job, each to buy, integrate and manage. MIP is evaluated in every one of these categories, and delivers them together as one agentic platform.
A low-risk path from first use case to full scale
A staged, outcome-based model that lets you prove value on your highest-ROI use case before committing at scale — run as a managed service, wherever you operate.
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