With AWS CloudFront, media organizations can measurably benefit from a relevant workflow that brings agility, flexibility, intelligence on a global scale.

Media workflow across the media value chain is undergoing steady directional changes. Traditional media model see a huge challenge to produce and repurpose content. AWS  is rapidly evolving it’s technological landscape for Media players. One of it’s service is AWS CloudFront for Media players

The article helps you understand how AWS CloudFront can enable media players  can redefine their customer engagement practices with variety of content across channel.

Challenges with Traditional Media Content Distribution

The linear production system has been usually slow as most of the departments heavily rely on each other for the completion of desired activities. The production stages are siloed, marked with isolated technology platforms, and thus require constant content ingestion in each production phase. Dependability on physical videotapes meant the extra burden of power, space, and maintenance for storing archived and stock content. This leaves little room for complicated Content Distribution and Management workflows ending up with time, money and effort-costing outcomes.

Processing

The type of content to be produced hugely influences the processing aspect of the media industry. With the format and context of digital content continue to evolve and grow – addressing device, screen, and viewing priorities of consumers – they require standalone processing capacity and efforts.

Technology

The need for comprehensive content management software that touches the complete media production and distribution lifecycle makes media companies go for custom-built solutions or adopt dissimilar software into the process – making the workflow prone to redundancies

Organizing

With huge demand to go for digital and redefined consumer preferences, traditional media companies sometimes make the hurried transition – without making a truly scalable model for operability. Staffs suffer from the lack of understanding of new practices, absence of allocating decision rights make security best practices confusing

Do you feel your Media workflow is complicated? If yes, Call us

Introduction to AWS CloudFront

AWS CloudFront is a global content delivery network supporting massive capacity that scale with highest possible performance possible. You can protect our content by regulating who can access our content.

The emerging models of digital media workflow transform each aspect of media today. It is helping entertainment companies to increase their flexibility with improved system adaptability.

Today, media players can embrace smart content distribution system. The industry-wide innovation improving  customer service. It is also miniming deployment support efforts, reduce operational costs, and increasing IT security and reliability.

Webinar on AWS CloudFront

The Road map to a practical Media Content Delivery

Efforts Expected Results
Content-specific platforms with the development of a common technology architecture Simplification, Accelerated productivity and goal-achievement
Streamlined operational system across traditional and new media platforms Quick time to market products, reduced operational expenditure
Clear organizational goals Quick and clear decision making, organization-wide productivity outcomes
A common, unified technological architecture that covers the media value chain Time-saving, reduced IT costs

The workflow need not necessarily begin or ends with it, it requires continued innovation, and adaptability with changing technologies and priorities of content in relation to the media house that seeks to transit from the traditional model and thrive in a matured workflow. Many new measures need to be integrated with changing demands and make the workflow aptly aligned with the organizational objective.

Who needs AWS cloudFront?

If you are an enterprise with a global web audience doing different activities with the stuff you provide, then you can use AWS CloudFront.

Some of the key areas where AWS CloudFront can work are:

  • Live Media broadcasters delivering live vidoes, news, sports and other events
  • Entertainment media players delivering movies, music etc,
  • Software resellers, hubs where users are allowed to download the software, updates and patches.
  • Educational content distributors or e-learning players
  • Video Games and other players.

Benefits of using AWS cloudFront

With AWS CloudnFront, media organizations benefit with low latency, high data transfer speeds with almost no commitments. It brings agility, flexibility on a global scale.

  • AWS cloudFront can fine tune your users behaviours

Etag headers are sort of hash tags used for Web cache validation and conditional requests from browsers for resources. That means whenever the user requests something from his browser. If the website is in his memory/catche, AWS CloudFront will tag Etags and this behaviour is automatically triggered.  Benefit for you is- You know who is viewing your content online, from where and from what device.

  •  Speed up dynamic content without losing a bit in customization

You can use AWS cloudFront as a proxy for both Amazon S3 where your static assets are stored, and for your EC2 instance, or your on-premises Custom Origin server-where dynamic content is generated.  This allows you to optimize the network and path.

  • Better scalability, improved availability, and reduced costs

You can build and configure the security features, control of the service and make content changes on the fly.  The best part is AWS cloudFront includes Reporting. It helps you to analyze your CDN perfromance and change the way your CDN is intergacing with your application.

Want to deliver a satisfying multimedia experience to your users through AWS CloudFront? Yes

Minfy - AWS Media Partner

Minify is Transforming IT With Cloud Orchestration. Over the years, we have redefined how companies look at their operation using true transformative practices. With an aim to join collaborative engagement practice, improve the quality of value we stand for and to extend our learning initiatives.

Author: Shankar TR CPO

Shankar leads the people function at Minfy, he is an HR thought Leader turned Business Leader with expertise in managing different portfolios in HR as Recruitment Head, Business Partner & Change Leader with IT services & Product companies, In the 15 years spent in IT industry, Shankar has played various leadership as well as operational roles across People Practice, HR Analytics, and Workforce Management & IT Staffing.